Alex Nogales


Elected President of the NHMC in the late nineties, Alex has tirelessly advocated for the Latino community. He led boycotts against the advertisers of the syndicated “Howard Stern” radio show as a means of getting Stern off the air when he offended the Latino community and the family of the late singing star, Selena Quintanilla-Perez, with his repugnant comments following the singer’s tragic murder. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC), including one against a Spanish-language radio company for encouraging its DJs to air pornographic radio programming to boost their ratings. Nogales also led high-profile demonstrations against ABC and its parent company, Disney, for its lack of diversity and apparent exclusion of American Latinos from local news reporters and anchor jobs, and intensified discussions with local TV stations across the country. As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was instrumental in the signing of Memoranda of Understanding with NBC, ABC, CBS and Fox in the year 2000. Currently, Nogales is evaluating the diversity performance of the four major television networks, pushing for diversity initiatives, and challenging media entities that are demonizing the Latino immigrant community to boost their radio and television ratings. In addition to the NHMC’s work on hate speech, under Alex’s leadership the organization has increasingly engaged on media and telecommunications policies that impact the Latino community. NHMC has an office in Washington, D.C., and serves as the voice of the Latino community on such issues as diversifying media ownership, broadband deployment and adoption, network neutrality, and many other issues that affect how Latinos communicate and are perceived in mainstream media.

Alberto Mendoza


Alberto B. Mendoza comes to NAHJ with over 25 years of non-profit/corporate leadership and community activism experience. Most recently he served as the Regional Vice President with Jumpstart: Children First where he led the operations in California, Texas and Washington which served over 3300 children from low-income communities in partnership with 1100 college students from 17 universities. He’s also the founder of Honor 41 an online non-profit organization that promotes positive Latin@ LGBTQ role models through social media. In addition he was the Vice President of Marketing and Business Development for Floe Financial Partners and served as the board chairman for AIDS Service Center, a $3.5M organization in Pasadena, CA.

He has also served as the President and CEO of the Coalition for Clean Air (CCA) a California policy and advocacy organization, where he was the first Latino leader to run a statewide environmental organization, and was named a “Leader of the Future” by La Opinion and the “Champion of Clean Air” by Latino Leaders Magazine.

In 2009, United States Senator Barbara Boxer honored Mendoza with the first ever U.S. Environmental Leadership Award. Alberto was also the founding Regional Executive Director for the Drug Policy Alliance- Southern California office and also led programs for Girl Scouts USA, Public Counsel and AIDS Project Los Angeles.

Born in Mexico, Alberto was raised in Puerto Rico and San Diego, in the late 80’s Alberto moved to the Los Angeles area where obtained his bachelor’s degree in behavioral sciences from California Polytechnic University, Pomona.

Lisa James


Lisa James is an Emmy award winning-producer for ESPN, currently serving as one of the network’s most hard working and creative NBA producers. Since the start of the 2014-15 season, she has been the primary line producer for NBA Countdown—ABC’s and ESPN’s popular pre-game NBA show—which emanates from ESPN’s Los Angeles Production Center. On the show, James has worked with high-profile on-air analyst like NBA Hall of Famer Earvin “Magic” Johnson and retired NBA stand-out players Jalen Rose, Tracy McGrady ad Chauncey Billups.
During her tenure on NBA Countdown, she has produced several on-location shows including NBA Finals, NBA All-Star games, NBA Summer League games, SportsCenter, ESPYS Red Carpet and LA-based field assignments.
From June 2010 to October 2012, James produced NBA Tonight— ESPN’s nightly NBA highlights and wrap-up show. Additionally, she worked on NFL Live, College Football Live and SportsCenter.
James joined ESPN in May 2004 as a researcher where she worked her way up to the lead NBA researcher for ESPN and ABC sports through June 2010.
Ahead of ESPN, she was the assistant director of athletic media relations at her alma mater, the University of California, Riverside, from 1999 to 2003. She graduated with a master’s degree in kinesiology at the California Polytechnic University and bachelor’s degree in liberal studies with an emphasis in statistics at the University of California, Riverside. James is a long-standing member of Women in Cable Telecommunications and the National Association of Hispanic Journalists.

Luis Patino

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 Luis Patiño is the senior vice president and general manager of Univision Local Media Los Angeles (formerly known as Univision Television Group (UTG)), at Univision Communications Inc, the leading media company serving Hispanic America. Univision Local Media owns and/or operates 128 local television and radio stations in major U.S. Hispanic markets and Puerto Rico. Mr. Patiño is responsible for the day-to-day management of station operations, sales, news, marketing and promotions for in Los Angeles.

Mr. Patiño joined Univision in 1997 where he’s held multiple roles. Prior to his current position, he served as senior vice president of UTG where he led operations, sales, news, marketing and promotions for Univision’s owned and operated TV stations in San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson, San Antonio and Austin. Before that, he was vice president and general manager for Univision’s KWEX-TV and KNIC-TV in San Antonio and KAKW-TV and KTFO-TV in Austin. Earlier in his career, Mr. Patiño worked for Univision flagship stations in Los Angeles in several positions including national sales manager and local sales manager. Before joining Univision, he worked as National Sales Manager for Entravision.

Stacie M. de Armas 

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Stacie M. de Armas is Vice President Strategic Initiatives & Consumer Engagement and a Public Affairs Leader within Nielsen’s Diversity & Inclusion practice. de Armas serves as the lead for the development, activation and continuity of multicultural consumer and industry initiatives, and multicultural consumer engagement strategies nationally including increasing the company’s brand awareness among African-American, Asian American and Hispanic organizations, leaders and consumers – elevating the understanding of Nielsen’s measurement services.

de Armas joined Nielsen Audio in 1998.  She has previously served as vice president of community alliances events & engagement, vice president of multicultural advocacy, director of multicultural marketing and director of Hispanic marketing.

As a Hispanic/Latino market expert, Stacie provides consultative guidance to external and internal groups highlighting the value of the Hispanic/Latino marketplace and experience. With more than 18 years of experience in diversity marketing, communications, media, consumer survey research and development she has an uncommon sense for problem solving, bending objections, and simplifying the complicated.

Since joining the organization Stacie has been an integral part of Nielsen’s multicultural market expansion and success, guiding Nielsen’s Audio diversity efforts and building a multicultural marketing strategy and reputation for the brand.

As champion for the company’s Hispanic and multicultural initiatives, she has built and expanded relationships with diverse communities, championed thought leadership on diverse communities, and worked to strengthen Nielsen’s effectiveness in reaching and measuring diverse audiences. It is these relationships combined with a constant eye on innovation that drives her and makes her an invaluable asset to the company and its clients.

Stacie’s commitment to minority communities goes beyond her role at Nielsen. She is a remarkable civil servant who has devoted much of her time volunteering for public and private organizations that serve the needs of and advocate for the interests of minorities.  

Stacie holds a bachelor’s degree in Business Marketing and a Masters of Business Administration from Texas A & M University. She resides in Los Angeles.  

Yvonne Marie, HPRA National President

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Yvonne M. Lorie is a thought-leading, public relations and marketing communications executive with more than two decades of experience.  She helps brands and services bring their message to the forefront by fusing fresh thinking with industry expertise to build messaging that captivates and motivates target audiences. 


Yvonne M. Lorie was recently the President of SWAY Public Relations.  There, she managed all aspects of marketing communications for the private and public sectors including: strategic planning, corporate communications, media relations, community relations, social media management, sales promotions, product launches, event marketing and special events.  Among industry colleagues, and past and present clients, she is considered highly respected as a veteran public relations thought leader and passionate professional.  Under her leadership, SWAY PR was recognized as PR Agency Elite 2014 Winner by PR News for its multicultural work.  In 2013, Yvonne was recognized with the prestigious Hispanic Public Relations Association (HPRA) PRemio PR Achievement Award.  In 2014, she was named to the HPRA National Board and currently serves as president.  In 2015, she was named to the National America Alliance exclusive 100 member Latina Caucas, which helps enhance the pipeline and accelerate the placement of Latina leadership talent.


For more than 20 years, Yvonne has been immersed within the public relations world.  An experienced orchestrator in the art of brand and issues management, online and offline promotions, product publicity and community activation in both the Hispanic and general market, this Miami leader has seen it all.  Whether the challenge is in the field of retail, luxury, food & beverage, entertainment, technology, automotive, finance, tourism, government or utilities, Lorie has the know-how to accomplish client goals.  With a track record of success that includes clientele such as:  Visit Orlando, Hyundai Motor America, Tiffany & Co., Chivas Regal, Olives from Spain, HBO Latino, Claritin, Outback Steakhouse, MilkPEP’s got milk?, UHealth, and more, Yvonne has allowed her clients to expand their reach, market share and public image to all-new heights. 


More than just a PR master, Yvonne has been an active member of her community since the beginning.  From her time at Florida International University where she earned a Bachelor of Arts degree from the School Journalism and Mass Communications, Lorie has become a member of the Latin Business Club in Miami, a past Board Member of the Latin Scholarship Fund in Los Angeles as well an active supporter of clientele based organizations such as Hyundai’s Hope on Wheels.  A true woman of many hats, Yvonne Lorie yearns to empower her colleagues, assistants, cohorts and friends to look toward the future with an honest dose of hard work and dedication.  She knows that if you “work smarter, not harder,” anything is possible. 

Alejandro Estrada


I am a 3rd year undergraduate student majoring in Sociology and Advertising with a minor in Film Studies. I was born in Bogotá, Colombia and moved to the United States on 2011. I am fluent in French, English, and Spanish and am currently working with Dr. Sindy Chapa at the Center for Hispanic Marketing Communication as a research assistant. The work implied in this position involves working with Eliza Zhang and Dr. Chapa on the current research project concerning product placement and its overall trends in Hispanic millennials. Part of this project studies the differences between explicit and implicit product placement and how these may consequently affect both primary and secondary brands. Most of my work in this project involves the analysis of the data and the write up of the final findings. I am also a member of the Oscar Arias Hispanic Honor Society and the FSU Advertising Club. On my spare time, I enjoy watching movies, playing soccer, and listening to music.


Alexandra Smith


Allie Smith completed her graduate degree in the Integrated Marketing Communication program at Florida State University. Additionally, she received a bachelor’s degree in Information Communication Technology and a minor in Entrepreneurship from Florida State University. During her time at the university she worked as a graduate teaching assistant, while conducting research on the effects of media forms on crisis communication. Her career aspirations involve international marketing, as she received a certificate in Multicultural Marketing. She looks forward to combining her interests in international travel with her professional goals.



 Arthur D. Soto-Vásquez

screen-shot-2016-12-04-at-12-53-07-pmArthur D. Soto-Vásquez is a Doctoral Fellow at American University in Washington D.C. He is a proud native of El Paso, Texas. His academic, professional, and civic endeavors focus on political communication among Latino professionals in the United States. His research focuses on the digital campaigns of national U.S. Latino organizations and their effects on political identity construction among youth. Arthur is also affiliated with the National Hispanic Institute and the National Communication Association. His work has been presented at the University of Oxford and other major conferences. Arthur received his M.A. in Media Studies from the Department of Radio-Television-Film at the University of Texas at Austin in 2015 and his B.A. Magna Cum Laude in Political Science from St. Edward’s University in 2012.


Carlos R. Galindo

carlos-r-galindoBorn and raised in Bogota, Colombia, I am presently, a Graduate Teaching Assistant at The Florida State University College of Communication and Information and I am pursuing my Master’s in Integrated Marketing Communication with a certificate in Multicultural Marketing. I also received my undergraduate degree at FSU, graduating with a double major in Business Management and Marketing in 2014. Additionally, I am the Community Outreach Coordinator at The Center for Hispanic Marketing Communication. My professional experience, which mirrors my passion for business, is coupled with my ability to adapt and embrace challenges, allowing me to grow personally and professionally. My family’s continual support, my diverse, cultural background and my professional success within the United States have inspired me to leave a lasting and positive impact within my immediate community and this world.



Carlos Santiago


Carlos is a recognized strategist who has created many tools to measure and enhance brand connections, consumer experience, and zero-in on swayable consumers. As Chair of AHAA’s Research Committee, Carlos has been leading the marketers through many visionary studies like Resource Allocation Impact on Revenue Growth, Cultural Duality, Upscale Hispanics, Defining Effective Total Market Approach, and Measuring Return on Investment. As Chief Strategist of Santiago Solutions Group (SSG), Carlos has been guiding growth strategies, creating processes and models to optimize and solve challenges in implementing Multicultural & Millennials efforts, opportunity sizing, infrastructure readiness, Total Market opportunities, as well as identifying Health & Wellness purchase drivers for health care/disease management, packaged goods and restaurants. These concepts, predictive segmentations, proprietary & syndicated tools have enhanced marketing effectiveness and ROI for clients and the industry at large.

Over the last 15 years, SSG has guided start-up ventures to Fortune 50 clients such as AT&T, Behr, Blue Cross, Gatorade, Health Net, Home Depot, Herbalife, Humana, J&J, Nestle, Teasdale Quality Foods, Sound Advice, Target, USG, Verizon, and Walmart among others. Prior to that, he led a Kleiner-Perkins venture. At Bell Atlantic-Verizon he headed its $3-billion in annual revenue Multicultural business unit for 8 years, at Pacific Bell, he directed its Ethnic Marketing Group, and at Anheuser-Bush he led regional efforts for Michelob and corporate relations national efforts.

Elizabeth Campos


Elizabeth Campos is a journalism student at Cal State University Long Beach who is also pursuing a minor in political science. Born in the U.S. but raised in Mexico, Elizabeth uses writing as a way to understand what goes on around her and inform others. Her stories have appeared on VoiceWaves, a youth-led community news outlet in Long Beach. Elizabeth likes trying out different types of food and going to concerts.

Federico Subervi

screen-shot-2016-12-04-at-12-49-43-pmDr. Federico Subervi recently retired from his role as Full Professor at the School of Journalism & Mass Communication and as Provost Faculty Associate for Diversity, Equity and Inclusion at Kent State University in Ohio, where he helped develop the College of Communication and Information doctoral program while continuing his research about Latinos and media issues.  At his previous job, he was Full Professor and Director of the Center for the Study of Latino Media and Markets at the School of Journalism and Mass Communication, Texas State University. He’s also been a professor at the University of Texas at Austin, and the University of California at Santa Barbara.  He currently resides in Austin, TX.





Fernanda de Lima Alcantara


Fernanda is a researcher on the Consumer Insights Team at Facebook. She is responsible for developing qualitative and quantitative analysis to understand people across generations, geographies, and to uncover actionable insights about consumer behavior. Prior to Facebook, Fernanda had worked with data analytics within major financial institutions, including Citibank and Santander. Fernanda holds a Master’s Degree in Machine Learning from University College London.






Dr. Gabriel A. Corral V.



I have a PhD on Social Science by ITESO, the Jesuite University, on Guadalajara, Jalisco. I am a Faculty Member of the Social and Political Sciences Faculty at the Autonomous University of Queretaro.








Hugo Morales


Hugo Morales is co-founder (1976) and executive director of Radio Bilingüe, the National Latino Public Radio Network. Headquartered in Fresno and Oakland, Radio Bilingüe provides a national satellite programming service in English, Spanish, Mixteco and Triqui.  Radio Bilingüe owns and operates 12 full-power FM non-commercial radio stations in California, Texas, Colorado, Arizona and New Mexico, and reaches 80 more station affiliates in the Northern Hemisphere.  The mission of Radio Bilingüe is to serve as a voice to empower Latinos and other under-served communities, and the majority of Radio Bilingüe listeners are from lower income families.  More than half a million listeners hear Radio Bilingüe’s pioneering daily Spanish-language national talk show, Linea Abierta, national news service Edicion Semanaria de Noticiero Latino, and diverse musical offerings. Mr. Morales was awarded a MacArthur Foundation Fellowship in 1994 and the Edward R. Murrow Award, public broadcasting’s highest honor, in 1999.  In 2006, he received the Lannan Foundation’s Cultural Freedom Prize “to recognize people whose extraordinary and courageous work celebrates the human right to freedom of imagination, inquiry, and expression.”   Mr. Morales is a Mixtec Indian from Oaxaca, Mexico who migrated at age 9 in 1958 to work in Northern California with his farm-working family.  He graduated from Harvard College in 1972 and Harvard Law School in 1975.  He has served on the boards of The California Endowment, The National Alliance for Hispanic Health, the California Postsecondary Education Commission, the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges, and The San Francisco Foundation. He is currently on the boards of the Rosenberg Foundation and The Fresno County First Five Commission, and he is a trustee of the California State University system.

Ileana Rivera Santa


Ileana Rivera Santa is a 30+ year public broadcasting veteran and is LPRC’s Station Services Manager, a service for Latino-controlled radio stations in the United States and Puerto Rico designed by the Latino Public Radio Consortium and funded by the Corporation for Public Broadcasting.  Ileana brings in-depth management expertise and knowledge of the public media industry and is responsible for developing culturally-relevant & bilingual programs, resources and tools to support the growth of LPRC Member Stations. Ileana shares her management, administrative and development skills with the Latino public radio stations to streamline delivery of public radio services, foster efficiencies and bring forth new voices to the public media landscape.  She possesses programmatic, production, community engagement experience and is the main liaison helping stations with Community Services grants and its related compliance requirements.  In her role, Ileana utilizes her creative insights to bring forth webinars, Annual Summits, cultivates important LPRC partnerships and has built a longstanding trusted relationship with Latino public radio & TV stations nationwide.  Previously, Ileana was the Vice-President of Development and Educational Services of public television Sistema TV, Canal Universitario Ana G. Mendez, WMTJ and WQTO TV in San Juan, Puerto Rico.  For 15 years prior to that she was Director of Planning and Development for the Puerto Rico Public Broadcasting Corporation, dual licensee of public radio Allegro 89.3 FM and WIPR 940 AM public television WIPR and WIPM.

Jacob Simas

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Jacob Simas is the editor and director of Rise Up: Be Heard, Fusion’s journalism training and mentorship program for young people living in underserved communities. He started his career as a radio producer and host at Pacifica Radio flagship station KPFA, and has since worked as a shooter and editor on various independent and tv documentary projects, and as a senior editor and director of youth media at New America Media, a non-profit news service. Prior to journalism, Jacob worked in the field of youth development, directing programs for Latino children and families in San Francisco’s Mission District. He is currently based in Oakland, CA.    

Jorge Rivas


Jorge Rivas is the national affairs correspondent at Fusion. He follows the national conversation through the lens of racial, sexual, and political identity. Before joining Fusion he wrote about race and culture for, the daily news site that covers race and politics. He is a graduate of San Francisco State University, where he studied the history of Central Americans in California. He is based in Los Angeles.


Lane Blackmer

lane-blackmerAfter graduating from Michigan State University with a Bachelor’s Degree in Journalism and an external specialty in Philosophy, Lane Blackmer bounced around from various journalism gigs in Philadelphia for almost five years. She’s dabbled in event planning, social media management, and copy writing for websites for three years. Blackmer left the East Coast for Florida State University to get her Master’s Degree in Integrated Marketing Communications with a graduate certificate in Hispanic Marketing Communications. At the Center for Hispanic Marketing Communications, she is the editor of the newsletter and works with the public relations team. Blackmer is interested in learning about other cultures and loves a challenge. Among her hobbies are: international travel, yoga, learning new languages, and searching for Tallahassee’s best coffee shop.

Foto copyDr. Luis Rosario-Albert

Luis Rosario Albert received a Master in Arts in Cinema Studies from New York University and a PhD. in Public Communication from Universidad de Navarra, in Pamplona, Spain. Besides contributing to the organization of several audiovisual archives in Puerto Rico, his work as a director in the documentary genre has been recognized and awarded in national and international events. Has published papers and chapters in academic journals and books on topics such as transnational television, public radio and television in Puerto Rico, and history and telecommunications policies in Puerto Rico. Recently, finished the book, Redes: Estado, Empresa y Telecomunicaciones en Puerto Rico about the history of Telecommunications in Puerto Rico, a work commissioned by the Puerto Rico Telecommunications Regulatory Board. Currently works as an Assistant Professor at the Universidad del Turabo’s Department of Communications in Puerto Rico.

Magaly Rivera

magalyMagaly Rivera is LPRC’s Executive Director and she brings more than 35+ years of vast experience in television & the public media industry.  Magaly brings in-depth experience and expertise in strategic planning, business development, fundraising, project management, fiscal management & compliance. She is best known as an ideation specialist, developing new Latino-focused concepts and formulating successful strategic partnerships that lead to large dollar funding.  She is also CEO & Principal Consultant of Mag Advisors, a boutique consulting firm focused on strategy growth planning and business development for corporations and small businesses interested in the US Hispanic market.  Magaly brings her unique understanding of new markets, strategic planning and industry analysis experience to assist Latino-owned companies to grow and develop new products and services.  Her expertise and success in securing government and foundation funding have made her a go-to and sought out professional for fundraising. Her hands-on approach provides clients with an added professional level to fulfill their management needs.  She has been key Project Leader, Project Manager & Proposal Strategist to various national Latino initiatives such as a $30 million-dollar grant from the U.S. Department of Education for the Ready to Learn and most recently, a $1+ million-dollar STEM initiative geared to Latino youth funded by the National Science Foundation, among others. Magaly serves as a SCORE Counselor -Rockland County Chapter and Board Member for the Technocratic Learning and Collaboration Center of Chicago.

 Magdalena Saldana

Magdalena Saldana-bajaMagdalena Saldaña teaches in the Department of Journalism & Electronic Media at Texas Tech University. Her research interests include digital media, political communication, public opinion, and Latin American studies. Her articles have been published in refereed journals such as International Journal of Communication, Journal of Media Ethics, Journalism Practice, and Journalism and Mass Communication Educator. She is the assistant director of the Thomas Jay Harris Institute for Hispanic & International Communication at Texas Tech University, and the assistant editor of the International Journal of Hispanic Media.

Marco A. Flores


Marco Flores is Vice President of News and West Coast regional director for KMEX Univision 34 Los Angeles at Univision Communications Inc.  Before this role, he was the executive producer of the station’s “Noticias 34,” the most watched newscast in the country.

Mr. Flores joined Univision in 2000 as a producer, reporter and back-up anchor for KTVW Univision 33 Phoenix. He then served as the station’s executive producer and later as news director, an operation that quickly expanded to state wide news with bureaus in Flagstaff, Tucson and Douglas. During his tenure at KTVW, the team garnered nominations and recognition from the National Association of Television Arts & Sciences, including a Governor’s Award for Community Service for the Filemon Martinez campaign.

He began his broadcast career in radio in 1992 with a graveyard shift as a disc jockey, later becoming station manager for KCLB Radio “La Consentida” in 1997. That year, Mr. Flores joined the newly launched Telemundo Affiliate in Palm Springs as weather and sports anchor; a year later, the newscast producer role was added to his responsibilities.

Mr. Flores attended California State University of San Bernardino pursuing a B.A. degree in communications with emphasis in Hispanic media. Born and raised in Mexico City, he enjoys traveling, theatre and sports.

Maria Bayona


My Name is Maria Fernanda Bayona and I am originally from Colombia. I am currently enrolled in Florida State University’s graduate Integrated Marketing Communications program and am pursuing a certificate in Multicultural Marketing Communications. I expect to graduate in May of 2017.  I received a double bachelor’s degree in Social Communication and Marketing and Advertising at Universidad Autónoma de Bucaramanga in Colombia. Currently, I am the Director Assistant at The Center for Hispanic Marketing Communication at FSU and I am an intern at Moore Communication Group Latino in Tallahassee, FL. I am passionate about branding, marketing, and public relations with the Hispanic population in the U.S. My academic and professional experience has provided me with skills in areas like strategic communication, digital marketing, advertising campaigns, canvas model business, graphic design, multimedia, business intelligence and public relations. I am bilingual, motivated and a resourceful marketing professional seeking to begin my career with a company that allows me to grow and showcase my exceptional multicultural and Hispanic perspective, communication, graphic design, and team leading skills.


Maria Del Pilar Martinez


En la actualidad es Profesora Titular de Universidad. Trabaja en la Facultad de Comunicación de la Universidad de Navarra donde imparte la asignatura Géneros y programas de radio y es Directora del Departamento de Proyectos Periodísticos.

El desarrollo de su carrera universitaria ha tenido un claro foco en la interrelación entre la radio como medio de comunicación, los géneros radiofónicos y la tecnología de difusión, en tanto ésta última modifica los modelos de producción, emisión y recepción tradicionales del medio.

Su libro La radio en la era digital (El País Aguilar, Madrid 1997) fue pionero en esta materia. También ha publicado como autor o coordinador Reinventar la radio (Eunate, Pamplona 2001), Información radiofónica (Ariel, Barcelona 2002), Programación radiofónica (Ariel, Barcelona, 2004), Lenguaje, géneros y programas de radio: introducción a la narrativa radiofónica (Eunsa, Pamplona 2005), La crónica radiofónica (IORTV, Madrid 2008), Innovación y desarrollo de los cibermedios en España (EUNSA, 2016) y más de 70 artículos científicos y capítulos de libros sobre este tema de investigación.

Mengying (Eliza) Zhang


This is my second semester in the Integrated Marketing Communication program in FSU as a graduate student. I received my bachelor degree in Accounting with a minor in Finance at Zhengzhou University in China. Mandarin is my first language and I speak English fluently. Now I am working with Dr. Chapa at the Center for Hispanic Marketing Communication as a website coordinator. Also being the ambassador in the Center for Intensive English Study Program by promoting the center to Chinese market let’s me apply the knowledge that I learned.





Michael Lozano


Michael is a 29-year-old journalist born to Mexican parents who started their own Domestic Violence counseling center in Southeast Los Angeles. Michael graduated from CSULB in 2011 with research honors in Sociology and a minor in Journalism. His articles have been published by VoiceWaves, New America Media, and ImpreMedia (the nation’s largest Spanish-language news publisher), among others. He is the editor and coordinator of VoiceWaves, a youth-led community news outlet in Long Beach.

Miriam Hernandez

photo-miriam-hernandezMiriam is a Ph.D. Fellow in the Media and Communication Department at City University of Hong Kong. Her research interests include, but are not limited to, political communication, media agenda building, content and framing analyses. She is particularly interested in the influence of exogenous societal elements in the evolution coverage of the immigration issue in the United States, as the media coverage of minorities is essential to the perceived comprehension of how minorities enact their agency, and negotiate the power dynamics between them and the political elites. Her second area of attention includes the media representation of minorities and social problems in China and Latin America countries, since media provide a cultural chronicle on the way these issues raise, fall and are reassessed. She has a bachelor’s degree in International Relations and a master’s degree in Media and Political Analysis from the Graduate School of Public Administration and Public Policy at Tecnológico de Monterrey, Mexico. Before joining City University of Hong Kong, she previously worked in the educational administrative sector in Mexico.


Oscar Guerra


Dr. Guerra is a researcher, producer and educator. His primary research interests include critical educational technologies among low-income Latino students and organic educational technologies. He is currently an Assistant Professor at San Francisco State University in the BECA Department. Dr. Guerra has also been a faculty member at Indiana University of Pennsylvania and was an adjunct professor at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.

Also, Dr. Guerra served as head of the Media Lab Center at Tec de Monterrey University in Mexico City. With a professional foundation in aesthetics and performance, Dr. Guerra’s career spans the spectrum of television environments, music, multimedia production, documentaries for social change and a vast international audiovisual experience in the United States, Mexico and China.



Nivia Escobar-Salazar


I am a graduate student in the Integrated Marketing Communications program. I finished my undergraduate degree in Communication and Journalism in Universidad Del Norte, Barranquilla, Colombia. In between my school years, I worked as journalist in the Carnaval de Barranquilla and other city events, I was an intern in the Colombian Air Force, and I belonged to the Women’s basketball, soccer, and tennis teams. I came to this country three years ago without having ever spoken or written a word of English; however, in my mind an obstacle like that was just another challenge I needed to work through to achieve my goals. Since then, I have learned English in addition to Portuguese so I can achieve my long-term goals in working within the entirety of the Latin Community. Since arriving in Maryland, where I studied English, I worked as an intern and volunteer with Hispanic organizations. I worked with the U.S. Hispanic Chamber of Commerce in Washington D.C., the Maryland Hispanic Business Conference, served as a radio show co-host on Latinos en Marylandsupported MCTV at Montgomery College by interning for the program Generacion Latina, and served as an associate editor at a Colombian television station also in Washington. Before moving to Tallahassee, I was the president of the Brazilian Club in Montgomery College, and I also assisted the college’s women’s soccer team. In general, my experiences have given me knowledge in being multilingual, using programs such as cmap tools, final cut pro, Adobe Premiere-pro, marketing plan, among others.

 Romyna Camacho 


Romyna is a senior at Cal State Fullerton where she majors in communications with an emphasis in broadcast journalism, Romyna also leads the student chapter for NAHJ on campus, and has been producing for the different school’s shows like the only Spanish newscast on campus Al Dia and Latino Communicators. Romyna is highly interested in politics/ public policy and when she is not actively working on campus she enjoys working out, and keeping up with the news.

Rubén Keoseyán


Vice president of Content at Telemundo Los Angeles KVEA. Leads KVEA’s news department to solidify its competitive position in the market, ensuring the gathering and distribution of high quality news coverage across all platforms. In addition, he is responsible for ensuring all local newscasts reflect and serve the needs and uniqueness of the greater Los Angeles Spanish speaking community.

Previously, Keoseyán served as Executive Editor of the largest Spanish language newspaper in the United States, La Opinión, since 2011. Keoseyan also worked at La Opinión from 2000-2005, as Managing Editor and was later promoted to Executive Editor.

From 2005 – 2008 he served as Director of the innovative Primera Hora Newspaper in Puerto Rico. In 2008 he became publisher of La Raza Newspaper, one of the largest Spanish-language weeklies in the United States.

In addition to his journalistic employment, Rubén Keoseyán is a part-time professor at IE University in Madrid, Spain and this coming spring semester will be teaching a class in Editorial Convergence at California State University, Fullerton.

He is often asked to participate in editorial panels as a speaker and as a juror for journalism awards worldwide.

Sandy Nunez


Sandy Nunez joined ESPN in 2007 where she worked as a Coordinating Producer on SportsCenter in Bristol for two years before moving back to the west coast. In addition, to supervising the show, she also oversees the Studio Production department based at the ESPN facility at L.A. Live downtown. The launch of SportsCenter in Los Angeles on April 6, 2009 marked the first time ESPN’s flagship show was broadcast outside of the headquarter office in Bristol, Conn. 

Nunez came to ESPN from ABC News in Los Angeles where she covered domestic and international news for nine years.  Her work was shown on World News Tonight, Good Morning America and Nightline.  Assignments included Immigration Reform, Hurricane Katrina, President Reagan’s Funeral, the World Trade Center bombings and several political democratic and republican conventions.  Internationally, she covered suicide bombings and violence in the occupied territories in Israel in 2002 and healthcare in Taiwan for Peter Jennings’ special series in 2003.  She was also posted in Turkey and Qatar for several months during ABC’s 2003 war coverage.

Sebastian Vega

Sebastian is a junior at the University of Southern California, where he serves as an executive producer for USC Annenberg Media’s mobile-social content team. He has also served as the digital managing editor for USC’s campus newspaper, The Daily Trojan. Vega has held two internships with NBC News – one at KNBC in Los Angeles, the other at NBC Nightly News in New York. Vega has also interned with Austin’s NPR affiliate, KUT. He is a member of the National Association of Hispanic Journalists.

Shanon Berigan

thumbnail_img_3113-jpgShannon Berigan has a career in advertising and promotions of the Florida State Parks at Department of Environmental Protection. She is very passionate about her career in marketing. Shannon is working on her Masters in Integrated Marketing and Communication at Florida State University. Since beginning her educational path at FSU, she has had a focus on marketing to the millennial generation across ethnicities, particularly Hispanics and Latinos. She conducted a research on Media Consumption Behaviors in the Spring 2016. The focus of her research was to identify patterns and differences of media consumption habits amongst the millennials vs. baby boomers and different ethnic groups (Hispanic, Latino, African American, Asian and Caucasian). Shannon is honored to have been invited to the 6th Hispanic/Latino Media & Marketing International Conference and is excited to learn more about the industry.



Sidney Brown

pastedimageMy name is Sydney Brown, and I am currently in the Integrated Marketing Communication master’s degree program at Florida State University.  I received my undergraduate degree in Sociology, with a minor in Psychology.  I am employed at Florida State University as an online mentor for Public Relations.  I am interested in account planning, ethnographic research, and better understanding the U.S. Hispanic market.






Dr. Sindy Chapa


Chapa earned a Ph.D. in International Business from University of Texas-Pan American, M.B.A. from the University of St. Thomas in Texas and a B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico. With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile. Previously she worked as an Assistant Professor and Associate Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU) since 2008.

At FSU, Chapa plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers.



Xiang Tang

xiang-tangMy name is Xiang Tang, majoring in Integrated Marketing Communication program. Now, I am a research assistant at the Center for Hispanic Marketing Communication for helping the center to analyze data by using SPSS in order to revise the Hispanic Marketing: Connecting with the New Latino Consumer textbook’s charts and figures.  IMC is my second master that I am pursuing at Florida State University.  I just got my first master’s degree in Publishing Science-Digital and New Media at Wuhan University, China, in June 2015.  When I was in China, I played percussion and was always a member of schools’ orchestras since I was in high school.  I also like hanging out with friends, playing with my kitty, going fishing, etc. in my leisure time.  The languages that I can speak are Mandarin, Cantonese, and English.

 Yunuen Bonaparte


Yunuen Bonaparte was born and raised in Michoacán, Mexico. She moved to the United States at the age of 12, as an undocumented immigrant. 

She creates compelling photographs to tell the stories of those who are marginalized by society from a perspective that shows the beauty of life despite the struggle. 

Yunuen received her bachelor’s degree in Communications at Cal State University, Fullerton in 2016. During her undergraduate, she was president for the Latino Journalists of CSUF (LJCSUF) club, photo editor for the Daily Titan, and photo director for Tusk magazine. She helped LJCSUF become a recognized Student Chapter for the National Association of Hispanic Journalists (NAHJ). In Summer 2016, she participated on the Student Projects from NAHJ, where she covered the national conference in Washington D.C.