“The State of Hispanic/Latino Media and Marketing”
Key industry leaders from across the media and marketing spectrum including representatives from the Association of Hispanic Advertising Agencies (AHAA), Hispanic Public Relations Association (HPRA), National Association of Hispanic Journalists (NAHJ) and the National Association of Latino Independent Producers (NALIP) will discuss the current state of the industry, the challenges they face with competition and in connecting to stakeholders and their communities, opportunities they see in the near future, and the job outlook for each of their respective industries.
Ben Lopez, NALIP Executive Director
Alberto Mendoza, NAHJ Executive Director
Carlos Santiago, AHAA Board member
Yvonne Marie Lorie, HPRA National President
Spanish-language News Media in the United States
Telemundo and Univision are the Spanish-language U.S. media giants. The flagship television stations for these two networks are located in Los Angeles, California the second largest media market in the country. Join on a conversation about the challenges and opportunities facing U.S. Spanish-language news.
Marco Alejandro Flores, Vice President of News at KMEX Univision
Rubén Keoseyán, Vice President, Content Telemundo 52 KVEA – NBC Universal
Remarks from Luis Patiño, Senior Vice President and General Manager, Univision Local Media Los Angeles
Stacie De Armas, Nielsen will present Multicultural Millennial Multiplier Effect report, exploring key aspects of the population, including demographic information, trends and an analysis of the “multiplier effect” that multicultural Millennials have on their peers and older and younger generations.
NAHJ Session: Latinas in Sports Broadcasting
“How to break through”: Keys to success and how to overcome challenges & tips on the best ways to prepare for this career field as well as the do’s and don’ts to building your brand.
Presented by the National Association of Hispanic Journalists
US Hispanics and Social Media
Gains in translation: What’s your language choices say to US Hispanics
Fernanda Alcantara, Facebook Inc.
Univision: Next Generation/Millennial Journalists
Youth and young adults are transforming the news media landscape, as both consumers and producers of media. Join young reporters and media activists from FUSION’s Rise Up: Be Heard program for a discussion about new media, the role of journalism in community advocacy, and the importance of diversity in the news sector.
Presented by Univision
Community Radio and Grassroots Media
Indigenous peoples, immigrants, and low-income urban neighborhoods are among the groups who are using the Community Radio model to tell their own stories, often for a hyper-local audience, in local languages, reflecting local cultures and struggles. In Orange County, Radio Santa Ana is training members to produce local news and educational programming.
Luis Sarmiento, Radio Santa Ana Volunteer
Erualdo González, CSUF Professor
Lifetime Achievement Award: Alex Nogales, National Hispanic Media Coalition, President & CEO
NAHJ: Investing in the NEXT Generation of Hispanic Journalists
Current and alumni NAHJ student will discuss the keys to their success, how NAHJ has been instrumental to their emerging careers, what other students need to get ahead, and share insights on what they still need from the journalism industry to really make a difference.
Alberto B Mendoza, NAHJ Executive Director
Yunuen Bonaparte, NAHJ Student Projects Alum
Romyna Camacho-NAHJ, Cal State Fullerton Chapter President