2017 International Conference
California State University Fullerton

CSUF Titan Student Union
Fullerton, CA

The International Conference on Hispanic/Latino Media and Marketing originated in 2009 as the Assessing the State of Spanish-Language & Latino-Oriented Media International Conference.  This conference has since become a platform where global scholars present their research, findings and theories on the dynamics of the Hispanic/Latino media and markets in the United States, Latin America and Spain. It is the largest meeting of academics, media professionals, and students from universities in Spain, Colombia, Mexico, Puerto Rico and here in the United States.

The 2017 International Conference on Hispanic/Latino Media and Marketing will develop skills and provide discussion and examples of effective communication practices that aim to help community leaders to better communicate, relate, and connect with Hispanic populations.  The conference typically covers topics on media, advertising, IMC, marketing communication, public relations, telecommunication policies, media adoption and culture, among others.

Scholars, graduate students, media and communications professionals, as well as those in marketing are invited to exchange ideas, submit their research and assessments of the current situation with the Latino media audience, markets and the consumers. Submissions, in English or Spanish, will be accepted in form of competitive papers, extended abstracts, posters and special session proposals.  Accepted competitive papers will be considered for special issue in the International Journal of Hispanic MediaClick here for additional information.

The venue for the 2017 conference is California State University Fullerton, in Fullerton California, which is near Anaheim, Disneyland, and the beautiful beaches of Orange County.  The conference is being hosted by the College of Communications, its Latino Communications Initiative and the Maxwell Center for International Communications. On February 16-18, 2017, the venue for this conference will be at California State University Fullerton’s University Conference Center which is located at 800 N. State College Blvd, Fullerton CA 92831.

The Conference Objectives:

  1.  Disseminate current knowledge on marketing communication theories and media practices, with a focus on relationships and impacts on hispanic/latino communities.
  2.  Increase awareness of current and emerging challenges to media, consumer behavior and mass communication.
  3. Facilitate a forum to connect researchers and graduate students with professionals in the industry and attempt to close the gap between academia and industry.
  4. Exchange ideas and share experiences and challenges that generate ideas for further research.

Topics of Interest and Discussion:

Advertising Marketing/Marketing Education
Cinema/Film Mass Media and Journalism
Community Relations and Non-Profit Marketing Mass Media Innovation and Creativity
Consumer Media Behavior Media Literacy
Diasporas Multicultural Marketing
Electronic and Interactive Communication Political Communication
Emergency/Crisis Communication Public Relations/Social Communication
Entertainment/Pop Culture Radio
Ethics and Social Responsibility Social Media
Hispanic/Latino Integrated Marketing Technology and Innovation
History and Development of Media Telecommunication Policies,Ownership, Structure and Ethics
Integrated Marketing Communication Television News and Entertainment Shows
International Marketing Total US Market Marketing
Internet/Mobile/Social Media Marketing Tourism Marketing and Promotions

The 2017 conference will be held at California State University Fullerton’s University Conference Center which is located at 800 N. State College Blvd, Fullerton CA 92831.

The Hispanic/Latino Media and Marketing International Conference 2017 is being held at California State University Fullerton, and is being organized and managed by the Maxwell Center for International Communications, and the Latino Communications Initiative both of which are housed in the College of Communications. Additionally, the conference was originally developed and has received ongoing support from the Center for Hispanic Marketing Communication at Florida State University, which is a part of the School of Communication and the College of Communication and Information.

Our Mission

The Hispanic/Latino Media and Marketing International Conference generates new knowledge about the Latino Media, audiences and consumers in the United States and the world. It offers a perspective about the dynamic communication scenarios emerging in this multicultural landscape, and offers insights and opportunities for discussion and networking among academics, professionals, and community leaders that are seeking to better understand and/or connect with Hispanic/Latino stakeholders.

Our Committee

Committee Co-Chair Inez Gonzalez

Inez Gonzalez

Inez Gonzalez is the Director of the Latino Communications Initiative (LCI) within the College of Communications at California State University Fullerton.The LCI is a career development and employability initiative that supports communication students to develop cultural competency in the U.S. Latino market through relevant courses, research, and a broad spectrum of educational opportunities. Inez gained her media and entertainment expertise during her nine-year tenure at the National Hispanic Media Coalition (NHMC), and served as Executive Vice President of this leading Latino media advocacy organization. Inez’s accomplishments at NHMC include creating a thriving media policy program; securing national foundation support; and spearheading the groundbreaking studies on hate speech and related public campaigns. Inez’s broad career experience includes working in the government, health and transportation sectors. She is a fellow of Hispanas Organized for Political Equality (HOPE) Leadership Training Institute; the Women’s Policy Institute a program of the California’s Women Foundation and the National Hispana Leadership Institute (NHLI).Inez has a Bachelor’s degree in Computer Science from the University of San Diego; a Master’s degree in Organizational Management from the University of Phoenix; and a Master’s degree in Public Administration from Harvard University’s Kennedy School of Government. Proud to be a binational citizen, Inez was born and raised in Tijuana, Mexico.

Committee Co-Chair Dean Kazoleas

Dean Kazoleas

Dr. Dean Kazoleas is the Director of the Maxwell Center for International Communications at California State University Fullerton and is a professor of communications (public relations) in the Department of Communications. Dr. Kazoleas holds undergraduate and masters degrees in communications from Arizona State University and a Ph.D. from Michigan State University and specializes in the areas of campaigns, international public relations, and crisis management. Internationally Dr. Kazoleas has taught and developed programs in South Korea, China, Austria, Norway. Mexico, and with the University of Havana in Cuba. Additionally in 2007 Dr. Kazoleas served as a Fulbright Senior Specialist and assisted in developing a new institutional communications and journalism program at the Universidad Argentinas de San Juan in Argentina. As a scholar Dr. Kazoleas has authored over 20 articles and book chapters in the areas of public relations and communications. Finally, as  a consultant, Dr. Kazoleas has worked with over 50 companies and organizations on a wide variety of global projects. As a public relations professional he also holds APR accreditation status from the Public Relations Society of America (PRSA) and has served as the Chair of PRSA’s Educators Academy, Chapter President of the Central Illinois Chapter, and as Midwest District Chair.

Conference Organizer

Dr. Sindy Chapa

With over 10 years of teaching experience, Sindy Chapa, Ph.D. has taught marketing courses in the U.S., Mexico and Chile.  Previously she worked as an Assistant Professor and Associate Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU) from 2008 to 2013. While at TSU, Chapa served as organizing committee co-chair for two Assessing The State of Spanish-Language & Latino-Oriented Media International Conferences.





Conference Interns Pic 2



Conference Track Chairs


Digital Media

Kent Wilkinson, Texas Tech University 

E-mail: kent.wilkinson@ttu.edu

Journalism Media

Inez Gonzalez, California State University, Fullerton

E-mail: igonzalez@fullerton.edu


Sindy Chapa, Florida State University

E-mail: Sindy.Chapa@cci.fsu.edu


Public Radio

Magaly Rivera, Latino Public Radio Consortium

E-mail: mag@latinopublicradioconsortium.org

Public Relations

Dean Kazoleas, California State University, Fullerton

E-mail: dkazoleas@fullerton.edu